Billboard & Speed
20 janvier 2008, 15:41, par Tlön
– Stephen Shore, U.S. 97, South of Klamath Falls, Oregon, July 21, 1973
The fast pace of life and the increasing speed of mouvement across vast American spaces, well before the beginning of the twintieth century, had begun to put a premium on quickly impressive, attractive images. They were creating a new Iconography of Speed. Competition for attention put a premium on attention-getting. The word “billboard”, which was invented in America, had first come in use about 1851, in the early days of the Graphic Revolution. The rise of the automobile, the improvement of highways in the 1920’s and ’30’s, and the consequent vast spread of billboards were now incentives to produce images that could catch the eye in a flash and remain indelibly imprinted on the memory.
– BOORSTIN, Daniel J. ([1961]1992). The Image. A Guide To Pseudo-Events In America, New York : Vintage Books, p. 199.
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