A Bite of McLuhan
22 octobre 2007, 14:25, par Tlön 
My father decided in the sixties that he would try as much as he could to present his ideas in an aphoristic style. Aphorisms, as Francis Bacon said, are incomplete, a bit like cartoons. They are not filled-out essay writing that is highly compressed. The aphorism is a poetic form that calls for a lot of participation on the part of the reader. You have to chew on a aphorism and work with it for a while before understanding it fully. A good aphorism could keep you busy for a week – kicking it around, playing with it, exploring it, taking it apart to see what you can get out of it. And applying it here, and everywhere. My father deliberately chose this form of statement because he wanted to teach, not tell or entertain. He said, “For instruction, you use incomplete knowledge so people can fill things in – they can round it out and fill it in with their own experience.” If what you want to do is simply to tell people something, then by all means spell it out in the connected essay. But if you want to teach, you don’t do that. There’s no participation in just telling: that’s simply for consumers – they sit there and swallow it, or not. But the aphoristic style gives you the opportunity to get a dialogue going, to engage people in the process of discovery.
– Eric McLuhan, in BENEDETTI, Paul et DEHART, Nancy (1996). Foward Through the Rearview Mirror: reflections on and by Marshall McLuhan, Scarbourough: Prentice Hall Canada Inc., p. 45
» McLuhan comme corps de fragments, par exemple ICI
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